منابع مشابه
Regulatory fit and health behavior.
Everyone prefers health to ill-health, though some worry more about ill health than others and for others abstract health concerns seem to pale compared with the prospect of immediate hedonic pleasures. Two studies (n = 90, n = 70) utilized a 'fit' in self-regulatory focus approach (Higgins, 2000 ) to describe when and how worrying about health (versus focus on hedonic pleasure) is likely to le...
متن کاملRegulatory Fit 1 Running head : REGULATORY FIT
This work explores the influence of motivation on choice behavior in a dynamic decisionmaking environment, where the payoffs from each choice depend on one’s recent choice history. Previous research reveals that participants in a regulatory fit exhibit increased levels of exploratory choice and flexible use of multiple strategies over the course of an experiment. The present study placed promot...
متن کاملRegulatory Fit 1 Running head: REGULATORY FIT AND LEARNING Differential Effects of Regulatory Fit on Category Learning
Motivation affects the degree to which people engage in tasks as well as the processes that they bring to bear. We explore the proposal that a fit between a person’s situationally-induced selfregulatory focus and the reward structure of the task that they are pursuing supports greater flexibility in processing than does a mismatch between regulatory focus and reward structure. In two experiment...
متن کاملUnderstanding Regulatory Fit
concrete) level of construal. These potential sources of regulatory fit suggest the need to investigate the antecedents and consequences of regulatory fit further and to develop methodologies that systematically assess how regulatory orientation can be sustained, enhanced, or
متن کاملAdvertising Claims and Regulatory Fit 1 Running head: ADVERTISING CLAIMS AND REGULATORY FIT How Advertising Claims Affect Brand Preferences and Category-Brand Associations: The Role of Regulatory Fit
Two experiments examined whether self-regulatory goals addressed in advertising claims influence product preferences and category-brand associations. Experiment 1 provided evidence for the hypothesis that the fit between an advertising claim and consumers’ regulatory focus has an impact on product preferences. Participants were more likely to prefer products presented in an advertisement with a...
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ژورنال
عنوان ژورنال: Psychology & Health
سال: 2008
ISSN: 0887-0446,1476-8321
DOI: 10.1080/14768320701360385